Table of Contents Listen to Podcast The Seismic Shift in Search: Why Clicks Aren’t The Whole Story Anymore You’ve probably felt that familiar mix of awe and unease watching Google’s AI Overviews (AIOs) expand their reach. It’s cool and all, seeing instant, summarized answers right there in the search results. But that’s just it, isn’t…
Table of Contents Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
This will be an unprecedented holiday season. Ecommerce is going to matter more than ever. Here’s what you need to know about SEO.
Everyone who’s spent even a little bit of time studying search engine optimization (SEO) knows about the dreaded algorithm update. We’ve all heard the horror stories. Tales of how Google’s Penguin and Panda updates destroyed traffic numbers for countless websites. In one piece published by UK News agency The Telegraph, the author explains how Google…
The value of social media as a marketing tool has already been well-documented. Everyone knows by now that any brand worth its salt needs to at least have a presence on Facebook. What people aren’t clear on, however, is what exactly that presence entails. The issue, as it were, is that businesses don’t take the…