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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your site. But don’t…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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Why Paywalls Are Damaging To SEO
In order to remain profitable, many publications have resorted to locking their content behind subscription fees. Unfortunately, from a search engine optimization perspective, this is one of the worst things you can do. Here’s why.
The Biggest Mistake Most Businesses Make With Keyword Research
A major contributor to success in the business world means learning from your mistakes. In order to do that, however, you need to be aware you’re making them in the first place. And where search engine optimization is concerned, many businesses don’t, especially with keyword research.
What Is It That Makes Questions So Effective for SEO?
Although they’re still important, keywords aren’t as valuable as they used to be. Questions are gaining ground. Here’s why, and how you can leverage them.