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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Table Of Contents Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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Should You Consider Targeting Keywords With a Low Monthly Volume?
This story should be familiar to most of you. You’ve come up with an excellent idea for content—something you’re confident will resonate with your audience and bring in qualified leads. However, when it comes time to start researching keyword permutations for that topic, you’re met with a rather unpleasant surprise. No matter how you phrase…
Brain Engine Optimization is More than Just a Buzzword
If there’s one thing the marketing profession loves, it’s buzzwords. And by all accounts, Brain Engine Optimization (or BEO, for short) appears to fit the bill. No, it doesn’t have anything to do with Google’s RankBrain Algorithm (even though by all accounts one would expect it to). As noted by Marketing Week, it’s a phrase…
Is It Ever Worthwhile to Optimize for Search Engines Other Than Google?
There’s no question that Google dominates the world of search. Its algorithms handle roughly 90% of all search queries worldwide. Its closest rival, Bing, has a market share of a paltry 3.33%; the next runner-up, Yahoo, clocks in at 1.34%. With the above in mind, it’s hardly a surprise that the majority of search engine…