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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Table Of Contents Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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Search Engine Optimization Is Not A Magic Bullet. You Need to Understand Its Limitations
We’ve all met at least one search engine optimization (SEO) snake oil salesman. You know the type. Grandiose and sweeping promises. Language bogged down with so much jargon it’s functionally meaningless. An endless barrage of gaslighting and cold opens. To hear these people talk, SEO is some sort of mystic art, and mastery means you’re…
Go Beyond Traditional User Intent With Micro-Intents
We’re going to assume you’re already familiar with the four major search intents—transactional, informational, navigational, and brand. What you may not know is that as search engine optimization has continued to evolve, those intents have slowly started to lose relevance. To put it another way, a general idea of what a searcher wants is no…
Three Things You Need to Understand About TikTok SEO
With over one billion monthly active users, TikTok is among the most popular social networks in the world, eclipsed only by Facebook, YouTube, and Instagram. It’s also rapidly becoming the social app of choice for millennials and generation Z, who together make up roughly 75% of its global base. Suffice it to say, if your…