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Google’s AI Mode: The SEO Hosting Implications You Can’t Ignore
Listen Post Podcast Table Of Contents Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
What Is Bard, Google’s Response to ChatGPT?
The arrival of OpenAI’s ChatGPT late last year kicked off a race between Google, Microsoft, and others to see who would be the first to bring conversational AI to the search space. ChatGPT is an astonishing technology, but it has a significant limitation: It knows nothing about events that happened after 2021, when its transformer-based…
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What Are the Four Pillars of SEO, and Why Are They Important?
To hear some people talk, search engine optimization (SEO) is some sort of arcane, incomprehensible craft. Those are the snake oil salespeople of the SEO sector—we’ve warned you about them in the past. The truth is that SEO isn’t actually as complicated as you might think. Though with that said, it can be overwhelming, particularly…
What Role Does Page Speed Play in Search Engine Optimization?
Faster is better. That’s been common knowledge for a while now. Unless there’s a noticeable gap in quality, a faster website will almost always outperform slower sites in the same niche. We aren’t solely talking about search engine optimization (SEO), either. More than half of mobile users abandon a website if it takes longer than…
How to Successfully Target Keywords in your Blog Posts in 2022
Content is king. SEO is dead. Relevance, relevance, relevance. You’ve heard it all before, the buzzwords, sweeping assertions, and half-truths. We’d wager you’re just as tired of it as we are. See, although content is important, it’s only part of the equation. You still need a strategy—something to inform what you write and to whom…