Search engine optimization and conversion rate optimization often go hand-in-hand – one feeds into the other. That said, the two are very different. Understanding those differences is key if you’re to effectively implement both into your website.
(more…)Author: Terry Cane
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The Role Of Google Ads In Search Engine Optimization
You cannot buy your way to the top of the search engine results page. People have tried before. It doesn’t work.
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3 Things You Should Understand About Local SEO
A recent infographic published by web design specialist Go Gulf revealed some very telling statistics concerning local search engine optimization. Per the agency’s collected research, 86 percent of consumers rely on the Internet to find local businesses, with 29 percent of them searching at least once a week. Seventy-eight percent of these searches – which comprise 46 percent of all search traffic on Google – result in an in-store purchase.
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Dealing With Negative Search Results About Your Brand
Sometimes truth really is stranger than fiction. Per an article in Wired Magazine, UK Prime Minister Boris Johnson has recently been engaging in a bit of downright bizarre public behavior. This includes referring to himself as the model of restraint in light of allegations he’s using violent language regarding Brexit, brandishing a herring (also known as a kipper) when discussing the nation’s fishing industry, and saying he likes to paint old wine boxes into buses.
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Here’s How To Tell if Bad Writing Is Hurting Your Brand Identity
When people encounter your brand online, what do you want them to think? How do you want them to feel? What sort of emotions do you want to convey?
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5 Core Marketing Strategies To Familiarize Yourself With
Marketing is actually a fairly general term. An umbrella that applies to a wide range of disciplines and tactics. Today, we’d like to go over a few of the more important ones. These core tactics can each be applied to your business in their own way – and each is worth considering as part of your overall strategy.
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Three Signs You’re Writing About The Wrong Topics on Your Blog
Honestly, the hardest part of writing a blog post is the brainstorming stage. Finding the right topics to cover can be a huge challenge. While it’s usually pretty obvious when you’ve made the correct choice, it’s somewhat less clear when your topics have fallen flat – and why.
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Three Things to Understand About Voice Search and SEO
Voice search is more popular than ever. As digital assistants like Amazon Alexa and Google Home appear in houses all around the world, consumers are increasingly using these tools to search the web. Don’t just take our word for it – we’ve come armed with statistics.
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The Inextricable Link Between UX and SEO
“Focus on the user and all else will follow.”
That’s one of the first lines in Google’s guiding philosophy, titled Ten things we know to be true. The company has, since its inception, focused on providing its audience with the best user experience possible – a fact which is reflected in all its products, from Android to Google Home to the Google search engine. It’s also what Google demands of other website owners.
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The Power of Video – How you can use YouTube to Drive Website Traffic
When people talk about how powerful a marketing tool social media can be, they’re usually referring to websites like Facebook or Twitter. They often overlook another platform that’s every bit as formidable, perhaps more-so – YouTube. As the most popular user-driven video platform on the Internet, it brings in around 2 billion unique monthly visitors, who between them watch over two hundred and fifty million hours of video a day.
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