Table of Contents Listen to Podcast The Seismic Shift in Search: Why Clicks Aren’t The Whole Story Anymore You’ve probably felt that familiar mix of awe and unease watching Google’s AI Overviews (AIOs) expand their reach. It’s cool and all, seeing instant, summarized answers right there in the search results. But that’s just it, isn’t…
Table of Contents Listen Post Podcast Introduction: a Strategic Crossroads You’ve probably felt that familiar mix of awe and unease lately—while conversational AI is exciting, the truth is, it could undercut your organic traffic. Google’s rollout of AI Overviews and AI Mode introduces chatbot‑style summaries that answer queries directly—often without any clicks through to your…
It’s really no secret that Google’s search engine is a little arcane. Outside of a few tidbits of information the company has offered us, what little knowledge we have about Google’s algorithms is gleaned from guesswork. That’s precisely what makes something like Google Webmaster Tools – now known as the Google Search Console – so…
Imagine, if you will, that someone opens up a new store in a busy shopping center. It’s a prime location, and they know they sell stuff that everyone’s going to love. In fact, they’re so confident in their store’s success that they don’t even advertise it.
Imagine, if you will, that someone opens up a new store in a busy shopping center. It’s a prime location, and they know they sell stuff that everyone’s going to love. In fact, they’re so confident in their store’s success that they don’t even advertise it.