Imagine, if you will, that someone opens up a new store in a busy shopping center. It’s a prime location, and they know they sell stuff that everyone’s going to love. In fact, they’re so confident in their store’s success that they don’t even advertise it.
(more…)Category: SEO
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What Are Header And Title Tags, And Why Do They Matter?
Where search engine optimization is concerned, content is king. You’ve doubtless heard that mantra repeated time and again on the web. Granted, it is largely true.
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What Is Metadata, And Why Is It Important?
Today, we’re going to talk about metadata. As you might already be aware, it’s basically the cornerstone of search engine optimization. Keywords and content aside, properly-optimized metadata is critical to your ranking efforts.
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How Do Internal Linking And Site Size Affect SEO?
It’s pretty obvious why stuff like mobile optimization and keywords matter to search engine optimization. They’re pretty much the bread and butter of search engines. Less obvious is the role of a website’s structure – internal linking and size in particular.
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The Role of Intent in SEO
Let’s say you’re searching for information on how to set up a branded Facebook page. You type your query into Google and click on one of the results. It takes you to a website that immediately attempts to sell you social marketing services but gives you absolutely no information about how to do things yourself.
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Getting Started With Search Engine Optimization? Here’s Three Things To Do First
Looking to get started as a webmaster? That’s awesome – but before you get too gung-ho, there are a few steps you should take to prepare, particularly where search engine optimization is concerned. See, the search will likely be the primary means by which new customers discover your business.
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What Is Quora’s Role In Search Engine Optimization? It’s Bigger Than You’d Expect
Everyone eventually has a question they’re looking to have answered – and there’s no shortage of experts, informed and otherwise, on the Internet. Quora is a social network dedicated entirely to that dynamic. It’s a marvelously simple idea.
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