SEO Hosting Blog
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SEO Hosting vs Multiple Hosts: What Spreading Your Sites Really Costs
TL;DRSpreading a network across multiple hosts separates the IP address and the server, and Google has said neither one sets your rankings. Most of the other things that connect your sites, from the registrar record to the analytics ID, move with you to every host. What multiple hosts really adds is admin: a login, a renewal and a PHP schedule per site. For three sites that is a fair trade. Past that, we think one SEO host with separate addresses and nameservers per site is the better one, and the calculator below lets you test that against your own numbers.
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Bad Neighborhood IPs: What Sharing an IP With Spam Sites Actually Costs You
TL;DRA bad neighborhood IP is mostly not a ranking problem: Google’s spam policies describe links and behavior, not addresses. What an address’s history really costs you is rejected mail, challenged traffic and a cleanup you run yourself. We scanned the 512 addresses around our own site against two blocklists to show what a real neighborhood looks like, and how to check yours in five minutes.
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Is Segmentation Still a Valid Marketing Tactic?
Segmentation is one of the oldest marketing tactics in the book. Understanding the broad strokes of one’s audience – their likes, dislikes, interests, hobbies, desires, and habits – has long been at the core of effective marketing. But in an era of personalization and relationship-focused business, is segmentation still critical? Is it still even relevant? …
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How Artificial Intelligence is Shaping the Future of Search Engine Optimization
Artificial intelligence is increasingly useful as a tool in online marketing and search engine optimization. It’s seen widespread usage in keyword research and proved invaluable from a content marketing standpoint. Some AI platforms can even offer functionality such as related keywords, recommended word counts, and semantic analysis summaries. But it goes deeper than that. Google’s…
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3 Tips for Customer-Focused Branding
Scrutiny for how businesses are run is now at an all-time high. Customers are comparing their experience with your business to that offered by your competitors more frequently than ever, particularly with the recent large-scale shift towards full digitization. It’s therefore imperative that you employ customer-focused branding and marketing wherever possible. This can take many…