
Spreading a network across multiple hosts separates the IP address and the server, and Google has said neither one sets your rankings. Most of the other things that connect your sites, from the registrar record to the analytics ID, move with you to every host. What multiple hosts really adds is admin: a login, a renewal and a PHP schedule per site. For three sites that is a fair trade. Past that, we think one SEO host with separate addresses and nameservers per site is the better one, and the calculator below lets you test that against your own numbers.

A bad neighborhood IP is mostly not a ranking problem: Google’s spam policies describe links and behavior, not addresses. What an address’s history really costs you is rejected mail, challenged traffic and a cleanup you run yourself. We scanned the 512 addresses around our own site against two blocklists to show what a real neighborhood looks like, and how to check yours in five minutes.
A recent infographic published by web design specialist Go Gulf revealed some very telling statistics concerning local search engine optimization. Per the agency’s collected research, 86 percent of consumers rely on the Internet to find local businesses, with 29 percent of them searching at least once a week. Seventy-eight percent of these searches – which…
Sometimes truth really is stranger than fiction. Per an article in Wired Magazine, UK Prime Minister Boris Johnson has recently been engaging in a bit of downright bizarre public behavior. This includes referring to himself as the model of restraint in light of allegations he’s using violent language regarding Brexit, brandishing a herring (also known…
When people encounter your brand online, what do you want them to think? How do you want them to feel? What sort of emotions do you want to convey?