
Spreading a network across multiple hosts separates the IP address and the server, and Google has said neither one sets your rankings. Most of the other things that connect your sites, from the registrar record to the analytics ID, move with you to every host. What multiple hosts really adds is admin: a login, a renewal and a PHP schedule per site. For three sites that is a fair trade. Past that, we think one SEO host with separate addresses and nameservers per site is the better one, and the calculator below lets you test that against your own numbers.

A bad neighborhood IP is mostly not a ranking problem: Google’s spam policies describe links and behavior, not addresses. What an address’s history really costs you is rejected mail, challenged traffic and a cleanup you run yourself. We scanned the 512 addresses around our own site against two blocklists to show what a real neighborhood looks like, and how to check yours in five minutes.
In order to remain profitable, many publications have resorted to locking their content behind subscription fees. Unfortunately, from a search engine optimization perspective, this is one of the worst things you can do. Here’s why.
A major contributor to success in the business world means learning from your mistakes. In order to do that, however, you need to be aware you’re making them in the first place. And where search engine optimization is concerned, many businesses don’t, especially with keyword research.
Although they’re still important, keywords aren’t as valuable as they used to be. Questions are gaining ground. Here’s why, and how you can leverage them.