
Spreading a network across multiple hosts separates the IP address and the server, and Google has said neither one sets your rankings. Most of the other things that connect your sites, from the registrar record to the analytics ID, move with you to every host. What multiple hosts really adds is admin: a login, a renewal and a PHP schedule per site. For three sites that is a fair trade. Past that, we think one SEO host with separate addresses and nameservers per site is the better one, and the calculator below lets you test that against your own numbers.

A bad neighborhood IP is mostly not a ranking problem: Google’s spam policies describe links and behavior, not addresses. What an address’s history really costs you is rejected mail, challenged traffic and a cleanup you run yourself. We scanned the 512 addresses around our own site against two blocklists to show what a real neighborhood looks like, and how to check yours in five minutes.
It’s a bit of an oversimplified explanation, but the more high-quality pages that link to one of your pages, the greater that page’s authority. The greater that page’s authority, the better it’s likely to rank on Google. The higher your PageRank, the more traffic you get through organic search. When it comes to building up…
One not entirely unexpected side effect of the coronavirus pandemic has been a technological renaissance for augmented reality. Amidst quarantine measures and distributed work, multiple businesses—especially those in the ecommerce sector—began exploring ways to simulate an in-person experience online. Augmented reality technology offered exactly that. Many in the marketing sector further recognized that the potential…
Facebook—or Meta, as it would rather be known— is everyone’s favorite whipping boy these days. This is hardly without reason, either. Between October’s embarrassing outage, The Wall Street Journal’s Facebook Files, and the recent news that Meta’s shares have tanked through the floor, the social network/corporation has been having a rather bad time of late. …