
Spreading a network across multiple hosts separates the IP address and the server, and Google has said neither one sets your rankings. Most of the other things that connect your sites, from the registrar record to the analytics ID, move with you to every host. What multiple hosts really adds is admin: a login, a renewal and a PHP schedule per site. For three sites that is a fair trade. Past that, we think one SEO host with separate addresses and nameservers per site is the better one, and the calculator below lets you test that against your own numbers.

A bad neighborhood IP is mostly not a ranking problem: Google’s spam policies describe links and behavior, not addresses. What an address’s history really costs you is rejected mail, challenged traffic and a cleanup you run yourself. We scanned the 512 addresses around our own site against two blocklists to show what a real neighborhood looks like, and how to check yours in five minutes.
Marketing is actually a fairly general term. An umbrella that applies to a wide range of disciplines and tactics. Today, we’d like to go over a few of the more important ones. These core tactics can each be applied to your business in their own way – and each is worth considering as part of…
Honestly, the hardest part of writing a blog post is the brainstorming stage. Finding the right topics to cover can be a huge challenge. While it’s usually pretty obvious when you’ve made the correct choice, it’s somewhat less clear when your topics have fallen flat – and why.
Voice search is more popular than ever. As digital assistants like Amazon Alexa and Google Home appear in houses all around the world, consumers are increasingly using these tools to search the web. Don’t just take our word for it – we’ve come armed with statistics.