Launch Playbooks

Turning a launch into a repeatable process

A repeatable launch is not something you sit down and author from memory. It is the residue of a launch you recorded...

Launch day: the exact order of operations

Put one site live in an order where nothing becomes public until everything private is proven: content served from the...

What to have ready before launch day starts

Launch day should be an assembly job, not a scavenger hunt. Every item below has to be in your hands before the window...

Pre launch checks before you point the domain

Run these while the only route to the site is one you control. At that point a failure costs you an afternoon; after...

Launching ten sites in one week without mistakes

Launching ten sites in a week fails for a different reason than launching one. A single launch fails on things you...

A launch checklist you can hand to someone else

A checklist that only works while you are standing next to it is a reminder for yourself, not a checklist. Handover is...

The first week of a new site: what to watch

In the first week you are checking for broken states, not for results. Four things can genuinely be wrong and can...

Rolling out a shared template across many sites

A shared base build is a maintenance decision, not a disguise. You keep one theme, one plugin set and one patching...