SEO Hosting Blog
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SEO Hosting vs Multiple Hosts: What Spreading Your Sites Really Costs
TL;DRSpreading a network across multiple hosts separates the IP address and the server, and Google has said neither one sets your rankings. Most of the other things that connect your sites, from the registrar record to the analytics ID, move with you to every host. What multiple hosts really adds is admin: a login, a renewal and a PHP schedule per site. For three sites that is a fair trade. Past that, we think one SEO host with separate addresses and nameservers per site is the better one, and the calculator below lets you test that against your own numbers.
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Bad Neighborhood IPs: What Sharing an IP With Spam Sites Actually Costs You
TL;DRA bad neighborhood IP is mostly not a ranking problem: Google’s spam policies describe links and behavior, not addresses. What an address’s history really costs you is rejected mail, challenged traffic and a cleanup you run yourself. We scanned the 512 addresses around our own site against two blocklists to show what a real neighborhood looks like, and how to check yours in five minutes.
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The Do’s and Don’ts of SEO Reporting
Reporting is a necessary component of search engine optimization (SEO), but that doesn’t mean you have to like doing it. For many professionals, reporting comprises all the worst parts of the job—boring meetings, number crunching, and paperwork. At the same time, it doesn’t have to be painful or wasteful. Nor should it. Reporting should be…
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The Ten Characteristics of Low-Quality Content
You’ve probably heard every cliche in the book about the importance of content. You’ve had the value of content marketing driven into your skull for years. You know it’s important. But do you know how to tell the difference between good content and bad content? You probably have some inkling about whether or not a…
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Five Things to Understand About Virtual Reality Marketing
For much of its short history, virtual reality has been the prime domain of video games and science fiction. That’s changing, and fast. As noted by DevOps service provider Perforce, the use cases for VR have, over the past several years, considerably expanded. Marketing is one of these new use cases, and businesses are keenly…